ShopStyle - Michelle Pais

ShopStyle Brand Refresh

Creative Direction, Branding, Design Systems

ShopStyle evolved from a search tool into a daily destination for style and product discovery across thousands of retailers. In partnership with Red Antler, we created a vibrant, celebratory visual system designed to inspire. At its core was a diamond motif—symbolizing the “spark” of discovering something you love—which iterates into other shapes that also become containers for showcasing brands from Gucci to ASOS.

The refresh extended across the website, app, and lifecycle marketing, building an inclusive style universe that champions discovery, personal taste, and smart shopping all in one place.