W Hotels - Michelle Pais

W Hotels Brand Refresh

Branding, Design

As a part of the W Hotels evolution, the identity was updated to reflect the brand’s bold, irreverent attitude. Iconic photography and a secondary typeface serve to modernize the visual expression and transform the design across all touchpoints, from in-room collateral to advertising and marketing.

Associate Creative Director: Amalia Ramos
Associate Copy Director: Hesper Desloovere
Art Director: Niko Skourtis
Photographer: Pari Dukovic

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Want to create something together?

e: michelle.k.pais@gmail.com
Based in Brooklyn, NY