Michelle Pais
WorkAbout
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St. Regis Family Traditions

Art Direction, Branding, Design

To launch its Family Traditions program, St. Regis sought a creative concept that captured the spirit of wonderment for the hotel's youngest guests. The creative employs elevated, child-friendly visual cues like painterly illustration, playful color and whimsical props and photography style to create an immersive atmosphere, while ensuring a distinctive, ownable look and feel for the family programming.
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Creative Director: Stephanie Kim Simons
Associate Creative Directors: Lisa Fisher and Whitney Humann
Copywriter: Amelia Stein
Photographer: Frank Malthiery
Illustrator: Katy Smail

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Want to create something together?


e: michelle.k.pais@gmail.com
Based in Brooklyn, NY

© Michelle Pais, 2026